Strategic Marketing
Strategic marketing will
maximise your company’s profile and position
within the market place. The starting point is a complete marketing
audit which identifies your company’s present position and tests whether
your current marketing activities are providing a return on your investment.
We will then develop a strategic plan that
targets the markets in which you are trading, identifies potential markets
and allows segmentation of those markets. The process This is a complex
process will take all aspects of your business into consideration, such as
the type of company you are; i.e. service, product and service,
transactional and internet, the type of management within the company, the
position of your company brand, your communications and distribution
channels, the prices you charge and where this positions you compared to the
competition.
As a part of the whole process, the strategic
approach will incorporate up to date secondary research and an overview of
the current drivers affecting your target market.
As a result of audits and investigations it is
very often the case that the company will need to examine other areas of
marketing in detail, for example, your brand and the perception it creates
for your clients and Corporate Social Responsibility.
The Marketers within our
organisation are experienced
practised and educated practitioners of
their craft. If you are serious about your marketing then you have come to
the right place.
Our Associate Consultants have extensive
experience within the strategic marketing arena. Their education ranges from
Post graduate through to Marketing Masters (MA) and have obtained Chartered
Status with CIM, of which they are active members. Previous case studies
have seen companies with a turnover of under £1m grow over a specified time
period to £8m via strategic marketing that helped increase sales and move
into other markets. Other companies have been assisted via the re
positioning of their brand which enabled the client (a Law firm) to tender
for larger contracts and position themselves next to the market leaders.
Our Associate Consultants have worked with high growth companies and start
up companies, and are most certainly experts at their craft.